Excerpted from an article by Shathley Q
Surprisingly, the most hopeful of [...] new companies comes at our darkest hour. Radical was established during the 2007-2008 financial crisis by Barry Levine and Jesse Berger. In conversation, Levine demonstrates that kind of indomitable will that Warren Buffet alludes to when he says, “Do you want to be fearful when others are fearful?” Before they had offices, they met with investors at a Coffee Bean. “So much that they must have thought we owned shares in the place,” Levine jokes. But it’s not just simply Levine’s unapologetic defense of creators that drives Radical, it’s that Radical is arguably the first fully transmedia company.
Rather than conceive of projects as segregate ventures in different fields of the entertainment industry (it’s a comic book that might be a movie at some point), Radical is geared towards transmedia. Projects are simultaneously developed as comics, movies, videogames. Creators become creators in the truest of senses.
Radical’s project certainly seems to be succeeding. Not only have they lured major comics names like David Hine, Peter Milligan, David Lapham, [and] Joshua Dysart, but they’ve secured deals with A-list stars like Tom Cruise, Hilary Swank and Sam Worthington. Radical’s advantage is twofold. Not only is it not weighted down by 20th century organizational principles, but it also embraces the social media-driven aspect of the 21st century. Very convincingly, Levine and Berger have built something that reflects what entertainment is at its fullest.
Click here to go to the full article at PopMatters.com.